Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield.
In the military, there's no margin for error. Wrong decisions are deadly decisions. Likewise, in business, wrong decisions can cost you your job. In Take Command, Kelly gives you an insider look at how business luminaries with military training, such as Donald Trump, Ross Perot, Marty Evans, Bill Coleman, and Roger Staubach, have achieved success through ten essential principles: duty, impeccability, passion, perseverance, planning, teamwork, loyalty, flexibility, selfless service, and integrity.
Kelly Perdew graduated from the United States military academy, West Point, the Anderson School of Management at UCLA, and the UCLA School of Law. He served as a military intelligence officer in the U.S. Army and successfully completed both Airborne and Ranger training. Before winning and becoming "The Apprentice," Kelly proved himself as an innovative high-tech entrepreneur. Kelly recently started a new business with Donald Trump that provides a direct marketing channel for premium brands.
Kelly Perdew graduated from the United States military academy, West Point, the Anderson School of Management at UCLA, and the UCLA School of Law. He served as a military intelligence officer in the U.S. Army and successfully completed both Airborne and Ranger training. Before winning and becoming "The Apprentice," Kelly proved himself as an innovative high-tech entrepreneur. Kelly recently started a new business with Donald Trump that provides a direct marketing channel for premium brands.
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap int... More info...