In this life-transforming book, Larry Ackerman introduces you to the person you were meant
to beand already are. The secret to uncovering your purpose, he explains, is built into you in the form of
a codethe identity code. Much like your genetic code, your identity code provides a complete map of how
you were designed to live.
As you are guided through eight essential questions, you will discover the unique characteristics that define
your potential for creating value in the world, for making a contribution that springs naturally from the core of
your being and touches the lives of others. From this foundation, you'll make truly meaningful decisions about
what work is right for you, how to build and maintain relationships that matter, and even what interests and
hobbies make sense for you. This is the classic quest for self-discovery made practical.
Larry Ackerman is a leading authority on organizational and personal identity. As group director for the international identity- and brand-consulting firm Siegel & Gale, he is widely regarded as the pioneer in the field of identity-based management, whose clients include Alcoa, Maytag, Fidelity Investments, the Dow Chemical Company, and Boise Cascade. He lives in Weston, Connecticut, with his wife and son.
Barrett Whitener has recorded audiobooks since 1992. His recordings have won several awards, including the Audio Publishers Association's Audie and four Earphones Awards. AudioFile cited him as among "the best voices of the century." He lives in Washington, D.C.
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