HOME || Art|| Biography || Business || Crime Stories || Fiction || Foreign Languages|| Healthy Living || History || Humor ||
Kids Books Radio Shows || Spiritual || Self Help || TV/Film ||

 
Who Says Elephants Can't Dance?
Play Windows Media Sample  Play Real Sample

Who Says Elephants Can't Dance?

Written By : Lou Gerstner
Narrator : Edward Herrmann
Publisher : Harper Collins US
6 hours
Categories : Business
Biography
Price : $29.95 $18.95
Purchase...

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.

Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."

Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.

The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.

In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.

Other Audiobooks you may be interested in :

Ugly Americans

Ugly Americans

Written By : Ben Mesrich
Narrator : Ben Mesrich
Publisher : Harper Collins US
6 hours
Categories : Biography
Business
Price : $29.95 $16.95
A real-life mixture of Liar’s Poker and Wall Street, brimming with intense action, romance, underground sex, vivid locales, and exotic characters. More info...
Throwing the Elephant

Throwing the Elephant

Written By : Stanley Bing
Narrator : Simon Jones
Publisher : Harper Collins US
3 hours 30 minutes
Categories : Management
Leadership
Personal Growth
Success
Price : $29.95 $12.95
This book guarantees personal enlightenment while providing literally dozens of helpful, specific exercises and solutions to the most common problems of professional life. More info...
Craig Perrine - Big Seminar Preview Call - Atlanta 2006

Craig Perrine - Big Seminar Preview Call - Atlanta 2006

Written By : Craig Perrine
Narrator : Craig Perrine
Publisher : Business Audio Publishers Inc.
1 hour 1 minute
Categories : Marketing
Internet
Sales
Price : $5.00
The complete recording of Craig Perrine for the Big Seminar Preview Call - Atlanta 2006. More info...
Real Estate and Collectibles

Real Estate and Collectibles

Written By : Austin Lynas and JoAnn Skousen
Narrator : Louis Rukeyser
Publisher : Blackstone Audio Inc
3 hours
Categories : Economics
Finance & Investment
Price : $12.95
The story of great real estate investors is a tale of superb salesmanship, public relations, politicking, dealmaking, risk taking and creative financing. Manhattan has by far the greatest concentra... More info...
Coping With Difficult People In Business And In Life

Coping With Difficult People In Business And In Life

Written By : Robert Bramson
Narrator : Robert Bramson
Publisher : Simon & Schuster
30 minutes
Categories : Training and Development
Personal Growth
Price : $17.95
The next time they try to pull something like that on you, it's not going to work! Bosses, friends, family members, they've made your life hell -- until now. More info...
Audio Books - Create a Free Blog