HOME || Art|| Biography || Business || Crime Stories || Fiction || Foreign Languages|| Healthy Living || History || Humor ||
Kids Books Radio Shows || Spiritual || Self Help || TV/Film ||

 
Art of Innovation, The
Play Windows Media Sample  Play Real Sample

Art of Innovation, The

Written By : Tom Kelley with Jonathan Littman
Narrator : Dick Hill
Publisher : Brilliance Audio Inc
8 hours 16 minutes
Categories : Biography
Price : $24.95
Purchase...
Subtitled: Lessons in Creativity from IDEO, America's Leading Design Firm

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting edge products, reveals its secret for fostering innovative, out-of-the-box thinking across the world of business.

There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, the general manager of the world-renowned design firm IDEO, Thomas Kelley, takes readers behind the scenes of this wildly imaginative and energized company to reveal strategies and secrets it uses to turn out hit after hit.

IDEO doesn't believe in the myth of the lone genius working away in isolation, waiting for great ideas to strike. The fact is, as Kelley points out, everyone is creative, and the goal at IDEO is to tap into the wellspring of creativity among its employees. How does it do that? First, IDEO fosters an atmosphere conducive to freely expressing ideas, throwing out (most of ) the standard rules, and freeing people to design their workspaces and environment to fit their personalities. It is IDEO's focus on teams that has resulted in its countless innovative breakthroughs - the constant give-and-take among people willing to share ideas and trust in the group process, dubbed "the deep dive" by IDEO. In entertaining anecdotes illustrating some of IDEO's own successes (and mistakes), as well as pioneering efforts at other leading companies, Kelley shows how teams research and completely immerse themselves in every possible aspect of a concept or problem, examining it from the perspective of the companies they are designing for, from the perspective of safety, and from the perspective of consumers.

IDEO has won more awards in the last ten years than any other design firm, and full half-hour Nightline presentation of its creative process received one of the highest ratings in the program's history. Total immersion in The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

Other Audiobooks you may be interested in :

One Minute Manager, The

One Minute Manager, The

Written By : Ken Blanchard and Spencer Johnson
Narrator : Eric Conger
Publisher : Harper Collins UK
1 hour 37 minutes
Categories : Management
Price : $12.75
The blockbuster number 1 international bestselling phenomenon is back … not that it ever really went away... More info...
Leader in You, The

Leader in You, The

Written By : Various
Narrator : Stuart Levine
Publisher : Simon & Schuster
1 hour 30 minutes
Categories : Leadership
Management
Price : $18.00 $7.95
The Leader In You builds on the fundamentals of human relationships to help you develop your own innate leadership skills. More info...
Don't Sweat Guide to Your Finances, The

Don't Sweat Guide to Your Finances, The

Written By : Various
Narrator : Eric Conger
Publisher : Listen & Live
3 hours 30 minutes
Categories : Finance & Investment
Stress Management
Price : $23.95 $15.75
Planning, Saving and Spending Stress Free. More info...
Majesty of Calmness, The

Majesty of Calmness, The

Written By : William George Jordan
Narrator : Kevin T Norris
Publisher : Gildan Media Corp.
1 hour 15 minutes
Categories : Strategy & Business Development
Success
Stress Management
Price : $2.98
Life-changing wisdom never goes out of style! This classic work has truly stood the test of time, selling tens of millions of copies and remaining in constant demand. More info...
Audio Books - Create a Free Blog